Searching For a Good Copywriter
If you want to earn money online, you're going to have to have a website. If you would like that website to bring in money, it must be written very well. Unless you're good at copywriting already it's wise to employ someone who is experienced to create the text on your website. A good copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, not all copywriters are born equal. Some of them are really gifted. Some dream of having talent but are simply trying to make some money because they've heard that online copywriting is simple. Here is how you will be able to know the difference.
Does the copywriter have his or her own web site? Any copywriter who is itnerested to write web copy should have a web site that contains their writing bio, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you build yours? Observe the copy on their website too. If it is riddled with typos and grammar errors this is a bad sign.
Do you react well as you are reading the copy on the find this copywriter's site? This is more involved than simply noticing grammatical errors and syntax errors. Does the site copy trigger an emotional response as you read it? Does it cause you to feel affection for the writer? Does the web copy make you want to follow up and find out more about the writer? Does the copy make you raring to hire them right away? Does the website copy make you feel like you have to leave? Does the copy push you to be angry? These are all extremely important reactions and they demand your attention.
Perform a background research on the writer. Try to find reviews on online forums and third-party websites. It's very likely that the only reviews you are going to discover on the writer's web site are going to be good. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Examine closely these reviews and testimonials. Ask the writer to provide a few references. You should actually get a hold of each reference and ask for an honest opinion about the writer from each person.
Be sure you spend at least a little site time going over samples supplied by the writer. It is a good idea to request samples beyond the samples that can be read on the website. This is especially crucial when you're trying to hire a writer who claims to be an expert in a particular area. If the writing seems like a rewritten Wikipedia article, you better find another copywriter.
There area lot of ways to figure out whether or not a copywriter is worth hiring. You must do some homework and try to find out more about the writer in terms of his or her ethics, reputation and personal character.